I worked alone on this ad, acting as designer and copy writer. Also, the March of Dimes had no budget for a photographer, so I found a running shoe and scanned the sole.
I've been an Art Director and Graphic Designer for my entire career, but my true passion is conceptual problem solving. I love the interplay between a headline and the visual, the question and answer, the set-up and pay-off that communicates an idea neither one could do by itself.
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